Xero’s growth story has been nothing short of incredible. By building a powerful product supported by a robust platform and developer ecosystem, the company has soared with over 3 million customers in 150+ countries, and 4 trillion+ transactions every single year.
A key component of that success has been the company’s platform strategy. By building a product with a flexible API, developers around the world could build apps on top of Xero. This partner strategy allowed for a rapid international expansion for the business and propelled Xero to be the category leader it is today.
Xero is a really special company that represents the best of what SMB SaaS can be. We are pleased to share an episode on Xero from the Tidemark-produced podcast The Platform Journey, hosted by Tidemark Fellow and industry veteran Avanish Sahai. In this episode Avanish sat down with two guests from Xero - Damien Tampling, Chief Strategy and Corporate Development Officer, and Nick Houldsworth, Executive GM of Ecosystem, to unpack the company’s impressive platform journey.
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
Keep up with Tidemark
Sign up to receive new content as soon as it's released