ExtendPatterns of Extension
At its highest form, a VSV transforms from a simple tool into a multi-stakeholder platform, setting the direction for an entire industry.
After a Vertical SaaS Vendor (VSV) has won its category, it has the opportunity to extend through the value chain. In addition to the merchant, the VSV can sell to the merchant’s suppliers, employees, and consumers. If it is successful, it can start the cycle over again: Win, Expand, and Extend.
The businesses who succeed on this path are superlative, with control points across multiple constituents and interlocking workflows. At its highest form, a VSV transforms from a simple tool into a multi-stakeholder platform, setting the direction for an entire industry.
The question is, how? The path looks like this:
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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