AppFolio is a vertical SaaS pioneer. Founded in 2006, the company evolved from a back office control point—accounting for property managers—to a cloud-based platform that serves as its customers’ system of record, system of engagement, and system of intelligence. AppFolio’s platform helps its customers unlock more value in their business and keep up with the pace of digital transformation across the real estate industry. As of the writing of this essay, the company had $105M in revenue in Q1 2022 and boasts a ~$3.45B market cap.
I’ve been fortunate to get to know AppFolio’s President and CEO Jason Randall over the years. As a former product management executive, Jason has a unique lens on the building of a vertical SaaS company.
For avid VSKP readers, our talk will bring to life a number of foundational concepts:
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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