ExpandPayments
Embedded payments can create a seamless purchase experience for customers and dramatic optionality for Vertical SaaS Vendors (VSVs). It allows VSVs to uniquely position themselves as a point of trust, a point of depth, and ultimately, a point of data.
SaaS entrepreneurs and investors are enamored with payments for good reason. We agree with Nick DeLeonardis, SVP GM of Fintech at Toast, when he said, “I think of the world as being powered by payments.”
Embedded payments can create a seamless purchase experience for customers and dramatic optionality for Vertical SaaS Vendors (VSVs). It allows VSVs to uniquely position themselves as a point of trust, a point of depth, and ultimately, a point of data.
Payments monetization also provides a game-changing financial lever. It can allow you to create additional go-to-market channels, target segments that otherwise might not be viable, or change how you extract value for your products. This is particularly true in SMB and Vertical SaaS. You can think of payments’ impact in three areas:
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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