A pizza entrepreneur historically has two possible paths: be a franchisee slinging Domino's recipes that taste like cardboard, only taking on execution risk, or have creative freedom as an independent but take on every type of risk.
Slice is much more than another vertical SaaS company. It seeks to offer a middle path that empowers independent pizza entrepreneurs with the distribution and scale effects of a national franchise. At the time of this interview, Slice had extended to a branded consumer app with 9M+ active consumers, a front office offering to help merchants drive demand, and supplier extensions to leverage the collective scale of their 15K+ customers on key supplies such as pizza boxes and delivery rates—with even more services in the works.
The company is pushing the envelope of what it means to be a VSV in a big industry (there are 77,000 pizza shops, 75% of which are independent, that process a total of $47B in revenue). Beyond simple multi-product strategy, it’s re-imaging the modern franchise.
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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