ExpandSequencing Multi-Product
Ershad Jamil, Tidemark Fellow and former Chief Growth Officer of ServiceTitan, shares his framework for prioritizing expansion opportunities.
Earlier in the Vertical Saas Knowledge Project, I argued that Vertical SaaS vendors (VSVs) are “born multi-product.” Most VSV founders and CEOs will nod in agreement, before quickly asking the natural question: where should I start?
I invited my friend, Ershad Jamil, Tidemark Fellow and former Chief Growth Officer of ServiceTitan, to help answer that primal question and share his framework for prioritizing expansion opportunities.
I love this essay because we start with first principles, but dive further into the specifics of the “follow-the money” and “follow the workflow” frameworks. Finally, Ershad shares a matrix to help you stack-rank expansion opportunities. And because all people who like this series are Vertical SaaS nerds, we will of course go deeper.
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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