ExtendMarketplace Take Rates
Bob Solomon, former SVP of Ariba and supplier network/B2B marketplace ninja, explains the role marketplaces play.
There’s something about marketplaces! Vertical SaaS vendors (VSVs), which usually monetize at less than 1% take rate, always look enviously upon marketplaces, which typically monetize at 20% or greater.
Today we explore the role marketplaces play, and why they monetize at these levels. It’s not as simple as you think, and the nuances are the difference between success and failure. It’s instructive for us to explore the opportunity for VSVs to extend to marketplace functionality over time.
Our friend Bob Solomon, former SVP of Ariba and supplier network/B2B marketplace ninja, explains below.
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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