ExtendConsumer Demand 3
By extending with a consumer application, you’ll help your merchants get closer to creating demand and reduce the threat of the other demand aggregators moving towards your market.
This is Part 3 of the Consumer Demand Series.IntroductionPart 1: Merchant Front Office Apps - Setting the FoundationPart 2: Creating Demand with Merchant Facing AppsPart 3: Consumer AppsPart 4: The Big Leap to Two-Sided Marketplace
In Part 1 of this series,I covered front office applications that help a merchant acquire and retain customers, and engage with them over time. In Part 2, I explored solutions to generate incremental demand for a merchant.
In this essay, I’ll discuss the role of consumer applications. To begin, I walk through the opportunity to land a wedge with the consumer in the form of a mobile app or consumer portal. These wedges typically are at the end of a VSV’s merchant workflow, to provide a consumer with strong utility or a better experience.
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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