ExtendConsumer Demand 2
In Part 2 of our Consumer Demand series, we explore creating demand with merchant facing apps
This is Part 2 of the Consumer Demand Series.
Great companies have ambition in excess. For vertical SaaS vendors (VSVs), there probably isn’t a more ambitious and audacious move than extending towards consumers. The road is narrow and the way windy, but companies that walk this path can build a highly defensible, profitable, and enviable business.
In Part 1, I discussed front office applications that help a merchant engage and transact with customers. However, those applications stop short of actually generating net new consumer demand.
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
Keep up with Tidemark
Sign up to receive new content as soon as it's released