ExtendConsumer Demand 1
In Part 1 of our Consumer Demand series, we explore how to lay the foundation through front office applications.
This is Part 1 of Tidemark's Consumer Demand Series.
Start here: IntroductionPart 1: Merchant Front Office Apps - Setting the Foundation (Below)Part 2: Creating Demand with Merchant Facing AppsPart 3: Consumer Apps Part 4: The Big Leap to Two-Sided Marketplace
A merchant’s key jobs to be done are straightforward: attract new customers and then keep them around. While providing anything to a merchant that helps with these tasks is good, a VSV will want to sell a product that can simultaneously create consumer value. I’ve found that consumer value is created by frequent engagement, high utility, stored value, or data that can be used to personalize future interactions. To increase the VSV’s power, these engagements should be done in a branded fashion. For example, in a point-of-sale system, a consumer may start to recognize the Square or Toast logo that is prominently featured at a merchant’s cash register.
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