Category: The Long View

Can I Do Retail Media?

Perspectives from guest author, Stephen Howard-Sarin, former VP of Retail Media at Instacart and MD of Retail Media at Criteo.

Market Structure Drives Strategy

A small market does not mean a small opportunity. Finance your business correctly, and bring on the right thought partners like Tidemark to help you expand and extend; your opportunity might be bigger than you think!

Follow the Workflow: Pricing at ServiceNow

In the third and final interview of our Follow the Workflow case study, Dave Yuan and Avanish Sahai sit down with Alex Saghatelian, former Global Vice President of Monetization Strategy at ServiceNow, to talk about the big questions of pricing strategy.

Follow the Workflow: GTM at ServiceNow

In the second interview of our Follow the Workflow case study, Dave Yuan and Avanish Sahai sit down with Kevin Haverty, former CRO and current Vice Chairman of the Public Sector at ServiceNow, to discuss how ServiceNow navigated GTM when going multi-product.