The Long ViewFollow the Workflow: The ServiceNow Archetype in Enterprise
A deep dive with Avanish Sahai, Dave Wright, Kevin Haverty, and Alex Saghatelian.
The world of software has changed—you now have to be a multi-product company to win. Specifically, you have to have multiple products that work better together, or as we call it, a Platform of Compounding Greatness (PCG).
There are four methods to becoming a PCG, as described in our essays: Follow the Workflow, Follow the Money, Single Source of Truth, and Data Enriching Data.
Follow the Workflow (FTW) is the strongest form of multi-product. It is centered around a simple truth: software applications exist to automate. A company deploying this strategy builds applications that mirror user’s workflows, extending throughout their flowchart of responsibilities. There is no better example of this than ServiceNow. Using the company as a case study, we’ll take a deep dive into FTW.
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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