The Vertical SaaS Knowledge Project
In service to the next generation of Vertical and SMB SaaS entrepreneurs. Brought to you by Tidemark, a growth equity firm purpose-built to help you win and scale.
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The Framework
Written by Tidemark and its community, informed by our experience investing in the space for well over a decade, and working with over a dozen SMB and Vertical SaaS category leaders.
Win The Category
Winning the Category requires owning the control point and scaling locations. Here’s how you do it:
Expand Offerings
Multi-Product is the holy grail for software businesses. Here’s how to deepen your customer relationships and serve more customer needs:
Extend Through The Value Chain
Leading Vertical SaaS vendors go beyond merely selling more products to the same customer. They extend by selling to stakeholders forward and backward through the value chain.
Tools for Builders
Purpose-built tools created to support the next generation of SMB and Vertical SaaS entrepreneurs.
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Framework in Action
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VSaaS Collective
Cohorts of executives gather monthly for closed-door sessions led by functional leaders of iconic companies
Chalk Talk
Quarterly, we learn about strategy, analytics, tactics, and all things sales from Jonathan Vassil, CRO at Toast
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VSaaS Legends
We host the best and brightest vertical SaaS operators for a day of Chatham House rules-style learning at our annual summit
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