The Long ViewAlignment That Scales: How to Build High-Performing Sales & Marketing Teams
Tidemark Venture Partner and former CMO at Toast, Kevin Hamilton, shares the five components that help founders stop managing tension between teams — and start scaling momentum across them.
Sales and marketing misalignment is expensive. It can set you back months — or kill your business entirely.
On the journey from product to platform, if you're fortunate enough to reach $10M in ARR and scale beyond it, you encounter an entirely new set of problems as your organization grows beyond a handful of early employees.
So, how does this work in practice? What should you do as a founder to bring these two teams together, hold each department accountable, and build a culture where sales and marketing work well together?
At Tidemark, we try to open-source our thinking as much as possible to help founders win; however, as investors, we can’t give everything away in public. If you’re an operator or founder, you can request access to the rest of this piece below.
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